Social Media Tips to Hotel Marketers

Social media is getting all the attention with the sheer size of users, interaction and buzz. Most of business has either joined social media sites and many has allocated big budget for 2011.

In this scenario, what are the basic strategies you should look before setting objectives from social media promotion.Here are few tips to get you started with social media marketing for your hotel or resort

• First appoint someone from your team or external person as social media ambassador 
• Avoid marketing mindset. Use facebook to create fans or build relationship
• Use happy guests and turn them into content producers
• Take picture of all areas of your hotel. Publicize it
• If you're having Twitter account, use it's background to show contact/sales information
• Try using Facebook plugins from Involver
• Use Flickr group to build pre-opening buzz
• Retweet your own offers
• and many more...

Happy You, Happy Customers

Fort Near Cape Comerin

One of my friend recently visited this beautiful place near Cape Comorin, now called Kanyakumari. There is a fort called Vattakottai Fort, or Circular Fort, just few miles from Kanyakumari.

This pic was taken from the fort.

How to Blog that matters!

Hospitality Blogging - Best Practices & How to Start!

Before you start blogging, it's mandatory to indentify the topics that make sense to your hospitality business. Find out what interest your audience and the type of content published in your blog. Study your competitors or similar blogs on what they showcase

Next consider the information you like to share through your blogs.Don't think blog as a salesy journal. The nature of blog post should resonate differently from a traditional pitch.It should have an air of conversation that  speaks of topics relevant to your customers.

Instead of talking inlength about your spa or bed, describe the finner points about it. Describe the benefits of massages or how your bed is designed

In a fierce competitive landscape like this, blog can de-commoditize your resort or hotel. It can reinforce your brand, build customer relationship and promote all aspects inside your hotel (golf, spa, wedding, dining, etc), and stimulate conversation about your hotel product.

Shine On Digitally

Create| Communicate your hotel/Travel destination
How do you reach potential visitors to your resort or hotel through digital media? Today the online space offers more ways to connect with customers. Apart from website, there are informal channels like blogs, Facebook, twitter to increase your reach and influence.

Are you making use of these fantastic digital marketing opportunities? Or it is gathering dust as done by most tour marketers.

2011 is the right year to start a fresh thinking on expanding your travel marketing. Connect with more users through new social media channels like Facebook or blogs. Appoint a dedicated person either in-house or from external resources to manage your blog or manage your facebook profile.


How you benefit from Social media presence:

• Create more awareness in online space
• Network with influencer's in travel biz
• Reach targeted market segment
• Get more customers with less cost
• Increase site traffic.
• Higher ranking in search engines

Each travel site or resort destination has a unique way to popularize. Get in touch with us for a free accessment on how we can market your travel outpost.

Call now & talk to us.

Inside Scoop Through Hospitality Blogs

There's so much to talk about hospitality industry. You have all kinds of facilities; sports, restaurants, spas, bars, gift shopping, etc.

Showcasing all these in your website is fine, but in blogs you've the unlimited freedom to talk finner points on these.

One of the main goal of any hospitality industry blog is to try bring each element of your travel biz closer to your audience. Get the story behind each occasion, get the latest expansion, or share a family's story on your blog.

Lisit of thoughts, offers are just limited by your mind.

Times are tough.  Getting booking for your hospitality business is tougher by the day. Moreover visitors are keen to find the best offer.  And on top of that, most competitors are already visible in Google. how about yours.

Will a potential visitor find your business on the first page of search engines. If not, you're loosing big businsess to smart savvy hotel marketers.

Here's your chance to publicize your name on the front lines of search. Get more booking, inquiries and expand your business in 2011.

Smile With A Blog

Service with a blog

There's no question about hotel blogging. It can be great digital medium to turn visitors to your space - great way to optimize your hotel chain.

It can distinguish your hotel from all those vying for visitors.

The point of differentiation through blogging is achieved by publicising your finer points. It's the best medium to communicate with the star attractions or get people to see what you've to offer.

Another great point behing blogging is to get people know you as a people. A good blogger can add personal touch to your hotel through interesting blog posts.

Get a dedicated blogger to talk about:

• Special seasonal offers
• New attractions around your hotel
• Upcoming festivals or celebrations
• Spa offers & services
• Bar attractions
• and many others

p.s. Do you want to have a blog for your hotel or resort or small guest house? I can work remotely with regular blog entries! Shine your hospitality business with lasting impressions.

Travel Lodging Biz Promotion

How to get noticed in online space?


Here're few tips to help you find unique points about your hospitality biz or make a good story on the travel destination.

• Can you make a interesting story about the latest travel tend?
• Is there a new facility in your hotel that will catch with your guests?
• Can you find any local event or sport activity?
• Is there any special carnival or event in your city?
• How about sharing pictures or share an interesting story?

These newsworthy topics are around your hotel or city can be the right bait to make a create news hook.  All you need is to have an eye to uncover these unique facets. Give more information to potential visitors through travel blogs or through PR.